BBB Offers Helpful Tips for V-Day Shopping

Thinking about wowing that special someone this Valentine's Day? Considering sending expensive flowers, candy or gifts? Perhaps you're thinking about investing in pricey jewelry?

The Better Business Bureau supports your initiative, but before you go spend your latest paycheck in the name of love and romance, the BBB suggests you "do a little homework and due diligence" to make sure your purchase results in a smile on both your faces.

Locally, the BBC warns complaints against florists spiked 67 percent in 2011, compared to 2010.

"When buying flowers, consumers should be especially careful when making the purchase online or over the phone," said Paula Fleming, vice president of communications and marketing of the local BBB. "Consumers need to review the description of the floral arrangement or any other gift purchased online or in conversation with the florist or sales person."

The BBB also offers the following advice for safe and successful shopping for Valentine’s Day:

• Do your homework. Before ordering flowers, chocolates or any other gifts for Valentine’s Day check out the BBB's Business Review at bbb.org.
• Allow time for shipping. Check with the retailer or check the website to make sure that you have allowed enough time for delivery by your specified date. Make sure that this date is specified clearly and guaranteed when you order.
• Be wary of any email received from an unknown sender. Do not open any unsolicited email and do not click on any links provided. Fake e-cards coming from scammers/hackers may send you an infected card or send you to a link where you are could compromise your computer’s safety.

For more information on shopping with companies you can trust, visit bbb.org.